The Dash Emblem – “Custom Deluxe” is an OE-style interior trim restoration component designed for 1973–1974 Chevrolet C/K Squarebody pickup trucks, Blazer, and Suburban models originally equipped with the Custom Deluxe trim package. This emblem installs on the dashboard and restores the correct factory identification used by Chevrolet during the early Squarebody years. It is an important visual detail for classic truck restoration parts projects focused on interior accuracy and originality.
From the factory, the Custom Deluxe dash emblem distinguished upgraded trim-level interiors and completed the dashboard’s design. Over time, original emblems are often cracked, faded, missing, or removed during interior repairs. Replacing the emblem restores the correct factory appearance and reinforces the authenticity of a properly restored Squarebody interior.
Manufactured from ABS plastic, this dash emblem closely matches the original material, texture, and profile used by GM. The reproduction captures the correct lettering style and proportions, allowing it to integrate seamlessly with original-style dashboards and surrounding interior components. Its OE-style construction ensures the emblem looks correct once installed, without appearing oversized or out of place.
This emblem is a GM Licensed product, ensuring the design, branding, and appearance meet official General Motors standards. Licensing confirms accurate use of the “Custom Deluxe” designation and proper representation of original Chevrolet interior trim details—an important consideration for restorers seeking factory-correct components.
Correct for Squarebody pickups and SUVs within the listed year range, this dash emblem supports both stock restorations and high-quality interior refresh projects. It is intended specifically for Chevrolet Custom Deluxe interiors and is not applicable to GMC models or other trim levels.
Offered as X-Parts by Auto Metal Direct, this dash emblem is a third-party OE-style replacement selected to meet AMD’s standards for fit and application accuracy. X-Parts provide reliable solutions for restorers when AMD all-new tooling components are not required, while still maintaining factory-style detailing.
Auto Metal Direct is a team of true car guys with years of experience in sheet metal reproduction, car restoration and paint/body work. We believe that quality is not subjective! Our mission is to provide the best customer experience for the Ford, Mopar and GM classic car markets - both in products and in service.
Our panels are made from proper gauge steel and include all correct-as-original clips, tabs, flanges, bends and seams. Each time a prototype body panel comes off of a new tooling, we test fit it on a car. The marked up prototype is then used to change and improve the tools, and a new prototype is produced. This procedure might be repeated multiple times but, once the part is finally approved, you can be assured of a quality part.
| Make | Model | Years |
| Chevrolet | Blazer | 1973 - 1974 |
| Chevrolet | C10 Pickup | 1973 - 1974 |
| Chevrolet | C10 Suburban | 1973 - 1974 |
| Chevrolet | C20 Pickup | 1973 - 1974 |
| Chevrolet | C20 Suburban | 1973 - 1974 |
| Chevrolet | C30 Pickup | 1973 - 1974 |
| Chevrolet | K10 Pickup | 1973 - 1974 |
| Chevrolet | K10 Suburban | 1973 - 1974 |
| Chevrolet | K20 Pickup | 1973 - 1974 |
| Chevrolet | K20 Suburban | 1973 - 1974 |
| Chevrolet | K30 Pickup | 1973 - 1974 |
| Brand | X-Parts |
